Branding and Search Engine Optimization (SEO)
I have done all from initial concept to getting + impressions in SERP results. I have developed all 4 variation/websites using WordPress, designed a modern logo, color palettes, typography, visual elements, brand identity, story, and online presence. This is the whole SEO process that includes WordPress website design (this one has three different subdirectories), Search Console, Analytics, and SEO Tools setup, content writing, pages/blogs publishing (164+ articles published), FAQs, and SEO foundations (schema, meta tags, image SEO, etc.).
- Client Miexto.com
- Date December 2024 - Present
- Services Branding & Search Engine optimization (SEO)
- Budget $10000+
Miexto is a gaming platform providing gaming instruction, resources, and shopping experiences for kids, adults, and families. I have worked on Miexto for over 16+ months since December 2023 on brand building, WordPress website design (logo, color palettes, designing), SEO, content strategy (content research, keywords, on-page, content writing, etc.), technical (website speed optimization, technical audit, user experience), off-page (backlinking and outreach), and managed all SEO implementation using tools like SEMrush, Ahrefs, Moz, and Google extensions.
Strategy
Complete website & content strategy including website branding, design, SEO, content publishing, mind mapping, categorizing, etc.
Web Design
Website design using WordPress CMS and Astra theme, customization, header, footer, and over all website 3 subdirectories, and e-commerce store designing etc.
User Experience
Search Engine Optimization SEO of all 4 website variation (3 subdirectories, and e-commerce store), content publishing, research, competitors analysis, etc.
What I Did
I have done all from initial concept to getting + impressions in SERP results. I have developed all 4 variation/websites using WordPress, designed a modern logo, color palettes, typography, visual elements, brand identity, story, and online presence. This is the whole SEO process that includes WordPress website design (this one has three different subdirectories), Search Console, Analytics, and SEO Tools setup, content writing, pages/blogs publishing (164+ articles published), FAQs, and SEO foundations (schema, meta tags, image SEO, etc.).
Results (Based on Google Search Console – Last 16 Months)
| Metric | Value |
|---|---|
| Total Clicks | 44,800+ |
| Total Impressions | 5.07 Million |
| Average CTR | 0.9% |
| Average Position | 11.7 |
| Top Performing Pages | Landing pages, blog posts |
| Visibility Growth | +5000% from launch month |
Highlights:
- Increased organic impressions from ~0 to over 5 million within 12 months.
- Achieved 44.8K organic clicks, with consistent traffic spikes after blog rollouts.
- Improved search rankings to an average position of 11.7 across all indexed keywords.
Tools & Stack
Performance: GTmetrix, PageSpeed Insights
CMS: WordPress
SEO: Google Search Console, Analytics, SEMrush, Rank Math, Ubersuggest, Ahrefs
Design: Figma, Canva, Adobe Illustrator
SEO Performance (Last 6 Months of 2024)
Google Search Console Metrics
(Comparison: Last 3 Months vs Previous 3 Months of 2024)
In just 6 months, organic traffic grew over 3x, and total impressions nearly tripled, validating the long-term SEO content and branding strategy.
| Metric | Jul–Sep 2024 | Oct–Dec 2024 | 6-Month Total | Growth Rate |
|---|---|---|---|---|
| Total Clicks | 6.16K | 19.3K | 25.46K Clicks | 🔺 +213% |
| Total Impressions | 908K | 1.79M | 2.7M Impressions | 🔺 +97% |
| Average CTR | 0.7% | 1.1% | — | 📈 Improved |
| Average Position | 10.2 | 10.4 | — | Relatively Stable |
2025 Performance Overview (Jan–June)
| Metric | Value |
|---|---|
| Total Clicks | 15.8K |
| Total Impressions | 1.86 Million |
| Average CTR | 0.8% |
| Average Position | 15 |
🔸 Clicks and impressions remained strong in early 2025, showing sustained traffic even after initial spikes. Rankings stabilized as content aged and Google indexed deeper.